A Giving Heart Foundation
A Giving Heart Foundation was founded to help children born with Congenital Heart Disease. 1 in 100 kids are born with it, yet 99% of the funding was going to adults. SmallGood helped them develop a brand meaning with emotional resonance: AGHF exist to help CHD kids have the childhood they deserve. This is where I came in to help bring this new messaging to life through a new identity, logotype, website, social media campaign and other donor communications.
