Creative Director/Art Director/Designer
Experience
2015- Present
Freelance
Agencies include Wildfire Ideas, The Truth Collective, Plum14, SmallGood, MMB Advertising, Mitre. Clients include S&P Global Inc, CarGurus, Lowes Foods, HanesBrands Inc, Champion, Lowe’s Home Improvement, Wake Forest Athletics, BB&T, WFBH, LensCrafters, Wellpet, Kaiser-Roth, Carolina Classic Fair.
2009-2015
Salem Baking Company. Creative Director. Winston-Salem NC
Brand development and strategic marketing for Salem Baking Company and Deweys Bakery. Developed and led strategic creative concepts and artwork forpackaging, advertising and marketing materials, conceptualized broadcast, design, packaging structures, collateral and content for social and digital media platforms. Partnered with marketing and sales team members to ensure all marketing materials and packaging met brand strategy. Directed photo shoots, video production, art directed internal resources and external vendors.
2002-2009
MMB Advertising. ACD/Art Director. Boston MA
Developed strategic concepts and executions for print, broadcast, and digital platforms. Clients included Subway, ESPN, Saucony, Boston University, Clarks, eMusic, Thomasville Furniture, Harvard University, L.L.Bean, Atari, Jiffy Lube, Stowe Mountain Resort, Tweeter, Top Flite, Meow Mix.
1998-2002
Mullen. ACD/Art Director/Design Director. Winston Salem NC
Led a team of Designers. Responsible for work across broadcast, digital, video, print, packaging, direct and collateral platforms. Clients included TJ Maxx, Sealy, Nextel, Stearns & Foster, L'eggs, Champion, Thomasville Furniture, Lowes Foods, Wachovia Bank, Lowes Foods, Hanes, Virgin Drinks USA, Remington.
Skills
Proficient in InDesign, Photoshop, Illustrator. Working knowledge in After Effects, Keynote, Premiere, Figma, Powerpoint, Workfront Project Management.
Self-motivated and independent. Strong understanding of design and translating concepts into unique and brand-consistent campaigns. Experience in leading design teams to produce great work.
Education
BFA Communication Arts. East Carolina University. Greenville NC
Awards
Print, Graphis, Comm Arts, Show South, How International, How Self-Promo, Hatch
Email
karieseykora@gmail.com
Phone
336-341-2692